Helping professional service firms prosper and thrive
Finally catch your brand up to your product
Brand identity and marketing sites for venture-backed B2b SaaS
Recognized by
·
Brand New
Awwwards
Sidebar.io
First Round Review
Austin Business Journal
We designed brands from inside a SaaS company before we built a studio around it.
Testimonial
“I used to spend the first 30 minutes of every morning reconstructing what got decided the day before. That’s just gone now. Acta routes everything to the right place before I’ve had coffee.”
$4.2M
Seed round closed 8 weeks post-launch
TRUSTED BY
34% increase in free-trial conversions in first 60 days
What We Do
01
Brand Identity
$18,000 – $28,000
02
Marketing Sites
$22,000 – $38,000
03
Full Engagement
$38,000 – $65,000
We designed brands from inside a SaaS company before we built a studio around it.
Marcus and Priya spent five years as the first two in-house designers at Meridian, a B2B SaaS company that grew from 40 employees to nearly 300 before its Series C. They built the brand from scratch, ran the marketing site through three full redesigns, and watched what happened when design agencies — even good ones — handed off work that had no relationship to the product, the sales process, or the investor narrative.
We went independent in 2022 specifically to be the studio we wished Meridian had hired. That means we know what a VP of Sales means when he says “the site doesn’t close deals.” We know the difference between a positioning refresh and an identity overhaul, and when you need one versus the other.
$28M+
raised by clients within 12 months of working with us
4 of 5
portfolio clients raised follow-on funding post-engagement
10–14
weeks from kickoff to launch, full identity + site
Marcus Leal
Creative Director
Priya Okonkwo
Strategy Director
Sam Koh
Senior Designer
Dani Reyes
WordPress Developer
Olu Fashola
Project Coordinator
Marcus Leal
Creative Director
Priya Okonkwo
Strategy Director
Sam Koh
Senior Designer
Dani Reyes
WordPress Developer
Olu Fashola
Project Coordinator
A disciplined process.
No surprises on your calendar.
Every engagement follows the same sequence. You’ll know what’s coming, what we need from you, and when decisions are required — before a single design begins.
Work that performs after it launches.
Conductor — Real Estate Operations
Full identity + site, 2023
$28M+
Raised post-engagement
Collectively, across our five main portfolio clients in the 12 months following launch.
34%
Conversion lift for Vell
Free-trial CTA conversion rate increase in the first 60 days post-launch.
4 / 5
Follow-on funding rate
Portfolio clients who raised a follow-on round within 12 months of working with us.
90+
Lighthouse score, every build
Performance floor on mobile across all Lighthouse categories. Non-negotiable.
Outcomes worth talking about.
$4.2M Seed Round ↑
“We interviewed four agencies. Waypoint was the only one that had an opinion about our product before the second call. That’s when we knew.”
34% Conversion Lift ↑
“The site launched six weeks before our Series A close. I don’t think that’s a coincidence. Investors kept mentioning it in diligence calls — completely unprompted.”
Series A Pre-Brand ↑
“I used to spend the first 30 minutes of every morning reconstructing what got decided the day before. That’s just gone now. Acta routes everything to the right place before I’ve had coffee.”
What we actually think
When they say “the site doesn’t close deals”
PROCESS · 5 min read
By Marcus Leal, Creative Director
Why your Series A brand is already behind
BRAND STRATEGY · 8 min read
By Priya Okonkwo, Strategy Director