Brand and site work, built for the moment you’re actually in.
Three engagement types. All rooted in the same principle: your brand should work as hard as your product does.
01
Brand Identity
Positioning, visual identity, and brand guidelines for SaaS companies at an inflection point. Built to last the next three rounds.
Orla
Identity reviewed on Brand New (Under Consideration)
Hatch
Launched 6 weeks before $8M Series A close
01
Brand Identity
Positioning, visual identity, and brand guidelines for SaaS companies at an inflection point. Built to last the next three rounds.
Orla
Identity reviewed on Brand New (Under Consideration)
Hatch
Launched 6 weeks before $8M Series A close
02
Marketing Sites
Full-stack design and build — wireframes through live WordPress. Integrated with the tools your sales team already uses.
Bankside
Identity reviewed on Brand New (Under Consideration)
03
Full Engagement
Identity and site as one unified project, anchored by the same strategic brief. The most coherent way to enter a market.
Vell
34% increase in free-trial conversions in first 60 days
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04
Brand Audit & Refresh
You have a brand, but it’s starting to show its age. A structured audit of your existing system — what’s holding up, what isn’t — followed by targeted refinement. Not a rebrand. Not a logo swap. The right intervention at the right scale.
$8,000 – $14,000
3 – 4 weeks
05
Sales & Pitch Collateral
Pitch decks, one-pagers, and leave-behinds designed to work in the rooms that matter. Requires an existing brand system. We’re not designing your brand here — we’re making sure it shows up correctly when it counts.
$6,000 – $12,000
2 – 3 weeks
06
Design System
A Figma component library and token documentation built from your existing brand, ready for your product and engineering teams. The thing that prevents your visual identity from drifting the moment a second designer touches it.
$12,000 – $22,000
4 – 6 weeks
“Waypoint didn’t just make us look the part — they helped us figure out what part we were playing. The positioning work alone was worth the engagement.”
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