Brand Identity

Your positioning, articulated visually. A brand system that earns credibility with investors, enterprise buyers, and the candidates you’re competing for.

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$18K – $28K

Investment range

6 – 9 weeks

People. Intentionally.

2 – 3 active

capacity

Hatch

Launched 6 weeks before $8M Series A close

Orla

Identity reviewed on Brand New (Under Consideration)

How a brand identity engagement works.

Every stage produces a real output. Nothing happens behind a curtain — you’re involved at every decision point that matters.

01

Positioning Sprint

Week 1

A structured 3-hour working session with your founding team. We leave with a positioning brief that both sides have signed off on — market context, ICP, differentiation, tone. This doc drives every creative decision that follows. Without it, we don’t start.

02

Creative Directions

Weeks 2 – 3

Two genuinely different creative directions — not colour variations, actual alternatives with different visual logic and brand personality. We present the rationale behind each one. You choose the direction. We align on the path forward before a single revision is drawn.

03

Refinement

Weeks 4 – 5

One structured revision round on the chosen direction. We apply it across real contexts — not just the primary mark, but how it behaves at small sizes, in dark mode, on merchandise, in motion. Revisions are structural, not cosmetic. Additional rounds are billed at our day rate if needed.

04

System & Handoff

Weeks 6 – 9

Full system build-out: colour, type, secondary elements, motion principles, and brand guidelines. Delivered as a live Figma library with PDF export. We walk your team through it on a recorded call and stay reachable for 30 days post-delivery for questions at no additional cost.

If you think the timing might be right, 
let’s find out.

A 15-minute call. No pitch deck on our end, no prep required on yours. We’ll know by the end whether it makes sense.

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Questions we hear a lot.

A quick rundown of the most common questions we answer before kickoff.

Typically 10-14 weeks from kickoff to launch

Sometimes yes, sometimes no. We’ll review your current mark in the first call. If it’s structurally sound, we can absolutely build from it. If it has fundamental issues that will hold the system back, we’ll tell you directly – and you can decide whether to proceed with an extension or start fresh.

If something’s not covered here, the 15-minute call is the fastest way to get an honest answer.

Two distinct creative directions — not variations, actual alternatives. We present the rationale behind each, you choose one, we refine. One round of revisions is included; additional rounds are billed at our day rate.

Full brand system delivery — primary mark, colour, type, secondary elements, and brand guidelines. Simultaneously: wireframes and full-fidelity Figma designs for your marketing site. Everything built to a shared strategic foundation.

WordPress / Kadence build with Calendly, HubSpot, and Rank Math integrated. UAT period, pre-launch checklist, and a 30-day warranty window post-launch for bug fixes at no additional cost.

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