WORK

A technical product for a buyer who is constitutionally skeptical of marketing.

Brand identity and marketing site for a data quality monitoring platform built for analytics and data engineering teams.

Hatch

San Francisco, USA

Scope

Identity, Motion, Web

Stage

Seed → Series A

timeline

Nine weeks

Recognition

Awwwards HM

01 — The Brief

Make us look like we’ve already raised our Series B.

They weren’t asking us to be dishonest. They were asking us to be accurate — to show the world what the product already was, not what the brand currently communicated. The gap between those two things was the whole project.

02 — The Challenge

Hatch was at Seed with a deeply technical product

Data quality monitoring for analytics and data engineering teams. These are people who read documentation before they read case studies. They reverse-engineer codebases for fun. They treat visual polish as a signal of shallowness rather than credibility.

Their previous brand communicated exactly that kind of shallowness — generic SaaS blues, stock photography of handshakes, a hero headline that said “Data you can trust” and meant nothing.

A data engineer’s version of trust isn’t polish — it’s precision.

The brand needed to feel like it was built by people who actually understood the problem.

03 — Scope of Work

A visual system built to earn the trust of people who don’t trust visual systems.

Brand Identity

Full identity system: a modular geometric mark, a warm five-colour palette, secondary elements, and brand guidelines delivered as a Notion site and PDF.

Web Design

Six-page marketing site designed in Figma from wireframes through full fidelity. Architecture built around the technical buyer’s journey — documentation-first, outcome-forward, with social proof placed at key decision points.

WordPress / Kadence

Full Kadence build with custom post types for case studies, Rank Math SEO setup, Gravity Forms integration, and Lighthouse scores above 92 across all categories on mobile.

04 — The Identity

Rather than the deep navy and circuit-board iconography the data-tooling category had converged on, Hatch’s mark went the opposite direction: warm, rounded geometry built from quarter-circles — a system meant to read as precise without reading as cold.

05 — The Site

Built for the buyer who reads the docs first.

The six-page site is structured around how a data engineer or analytics lead actually evaluates tooling: documentation before demos, peer validation before sales calls, clear technical architecture before pricing conversations.

Every section earns its place by either building credibility with the technical buyer or reducing friction for the business stakeholder who ultimately signs the contract. The orange accent appears only when something is working — a pipeline status, a resolved error, a conversion confirmation.

06 — Outcomes

From clinical to confident

Six weeks after launch, Hatch closed an $8M Series A — the new site and brand system giving a still-early data quality startup the polish and confidence of a company several stages ahead. The playful five-color mark and motion system have carried through the whole product experience rather than sitting quietly in a logo, helping Hatch stand out in a category full of clinical, sterile dashboards. The site also picked up an Awwwards Honorable Mention.

$8M

Series A closed six weeks after the site launched

6 wks

From site launch to funding round close

Awwwards

Honorable Mention — one of two Waypoint projects recognized in 2023

They delivered something better — a brand that made data engineers trust us and CFOs feel confident signing the PO. That’s a harder brief than it sounds.

Kwame Osei

CTO & Co-founder, Hatch — Data Analytics

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